MINDFULL, PART OF THE BEATBULLYING GROUP, SUPPORTS 11-14-YEAR-OLDS WHOSE ANXIETIES SIGNIFICANTLY IMPACT THEIR LIVES.
THIS TV AND CINEMA CAMPAIGN VISUALISES THE ANXIETIES WITHIN A YOUNG PERSON’s MIND, USING GRAPHIC ANIMATION TO DEPICT DEPRESSION, ANGER, BODY IMAGE ISSUES, AND LOSS OF CONTROL.
THE CAMPAIGN WON A D&AD PENCIL FOR ANIMATION & ILLUSTRATION AND A BRITISH ARROW FOR SOUND DESIGN.
