LUCOZADE HAS MAINTAINED AN ENDURING CONNECTION TO SPORTS AND PERFORMANCE THROUGH THE DECADES.
THE TV AD BLENDS CHAMPIONSHIP MOMENTS IN CYCLING, FOOTBALL, AND SPRINTING FROM 1923 TO THE PRESENT DAY. EACH ERA COMPETES IN A RACE AGAINST THE OTHERS, ILLUSTRATING THE EVOLUTION OF BOTH THE LUCOZADE BRAND AND ICONIC SPORTING EVENTS OVER TIME.
