BRUCE MCKELVIE

PRODUCER

Tap Out

INDEPENDENT CHARITY GAMBLEAWARE LAUNCHED A CAMPAIGN WITH ADVICE TO SPORTS BETTORS TO ‘TAP OUT’ OF THEIR GAMBLING APPS AND REFLECT BEFORE MAKING MINDLESS BETS.

TWO TV ADS FEATURE UNSUSPECTING GAMBLERS ON THE VERGE OF PLACING IMPULSIVE BETS. EACH GAMBLER IS ACCOSTED BY A WRESTLER, WHO PINS THEM DOWN UNTIL THEY AGREE TO 'TAP OUT' OF THEIR BETTING APPS.

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