BLUE CROSS, THE ANIMAL REHOMING CHARITY HAS BEEN NURSING PETS BACK TO HEALTH SINCE 1897 BUT REMAINS LESS KNOWN THAN OTHER ANIMAL WELFARE CHARITIES SUCH AS THE RSPCA. TO BOOST AWARENESS, IT CREATED A BRAND CAMPAIGN WHICH BROKE A TV AD DURING THE FINAL OF X-FACTOR.
THE TV AD STARS A LOVEABLE LURCHER LIP-SYNCING TO RHYS IFANS' RENDITION OF ‘I WILL SURVIVE,’ ON A JOURNEY FROM NEGLECT TO A NEW FAMILY.
