BRUCE MCKELVIE

PRODUCER

Change4Life

THE LONG-RUNNING CHANGE4LIFE CAMPAIGN DELIVERS HARD-HITTING HEALTH MESSAGES IN A LIGHT-HEARTED WAY. DEVELOPED TO TARGET OBESITY, THE CAMPAIGN ENCOURAGES SMALL, SUSTAINABLE CHANGES FOR A HEALTHIER LIFESTYLE. 

THE CAMPAIGN'S MUCH-LOVED TV ADS FEATURE A CLAY FAMILY ANIMATED BY AARDMAN, THE CREATORS OF WALLACE AND GROMIT.

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