THE LONG-RUNNING CHANGE4LIFE CAMPAIGN DELIVERS HARD-HITTING HEALTH MESSAGES IN A LIGHT-HEARTED WAY. DEVELOPED TO TARGET OBESITY, THE CAMPAIGN ENCOURAGES SMALL, SUSTAINABLE CHANGES FOR A HEALTHIER LIFESTYLE.
THE CAMPAIGN'S MUCH-LOVED TV ADS FEATURE A CLAY FAMILY ANIMATED BY AARDMAN, THE CREATORS OF WALLACE AND GROMIT.